Costco and Aldi have performed well in Canstar Blue’s latest annual survey of customer satisfaction in supermarket meat sold in Australia.
Market research company Canstar Blue surveyed 3008 Australians for their feedback on the fresh supermarket home brand meat and/or seafood products they’ve purchased and eaten in the last month.
Respondents rated their satisfaction with supermarket meat products from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a supermarket meat product as an individual score, NOT a combined total of all criteria.
Value for money: quality and quantity of product for price paid.
Taste: as expected for the product.
Freshness: of the meat products.
Costco was the highest rated for beef and pork, while Aldi receiving the strongest ratings for chicken, lamb, fish, and seafood.
2025 Canstar Blue Most Satisfied Customers Awards Supermarket Meats
Category |
Winner |
| Beef | Costco |
| Chicken | Aldi |
| Pork | Costco |
| Lamb | Aldi |
| Fish | Aldi |
| Seafood | Aldi |
The research also suggested increased cost-of-living pressures are changing how households shop for meat, with results showing:
- 31 percent have reduced the amount of meat they eat to save on costs.
- 29 percent of shoppers plan their weekly meals around the specials and promotions on offer.
- 29 percent have switched to buying cheaper cuts of meat.
The average amount shoppers reported that they spend on meat per grocery shop is $47, with lamb and seafood the most expensive at $30 per shop, beef at $28, pork at $24, and chicken the cheapest at $21.
83 percent of respondents indicated they are actively trying to keep costs down on their supermarket meat purchases, with Canstar Blue research showing:
- 28 percent will choose discounted or marked-down products
- 28 percent are purchasing bulk-buy or value packs to freeze and use later
- 20 percent buy whatever is cheapest at the time
- 9 percent are stretching their meals out by adding ingredients like beans, lentils, or vegetables
Canstar Blue spokesperson, Eden Radford, said the cost of buying meat at the supermarket had increased at pace in the last year as export demand and inflation have made an impact.
“Almost half of shoppers choose to bulk buy or purchase marked-down products, while over a quarter use the weekly specials to plan their meals.”
2025 results – Beef
Overall Beef Award Winner – Costco
Beef Burgers – Aldi
Beef Mince – Costco
Beef Sausages – Aldi
Beef Steaks – Aldi
Beef Roast – Woolworths
2025 results – Lamb
Overall lamb Award Winner – Aldi
Lamb Chops – Aldi
Lamb Cutlets – Woolworths
Lamb Mince – Aldi
Lamb Roast – Aldi
2025 results – Chicken
Overall Chicken Award Winner – Aldi
Chicken Breast – Aldi
Chicken Wings – Woolworths
Chicken Thighs – Aldi
Chicken Drumsticks – Woolworths
Chicken Sausages – Woolworths
Chicken Mince – Woolworths
Chicken Burgers – Coles
Chicken Roast – Woolworths
2025 results – Pork
Overall Pork Award Winner – Costco
Pork Chops – Woolworths
Pork Sausages – Coles and Woolworths
Pork Mince – Aldi
Pork Roast – Aldi
2025 results – Fish
Overall Fish Award Winner – Aldi
2025 results – Seafood
Overall Seafood Award Winner – Aldi
Past winners of Canstar Blue’s supermarket meat ratings:
2024:
Beef: Aldi
Chicken: Coles
Lamb: Aldi
Pork: Aldi
Fish: Aldi
Seafood: Costco
2023:
Beef: Aldi
Chicken: Woolworths
Lamb: Woolworths
Pork: Coles
Fish: Woolworths
Seafood: Aldi
2022:
Beef: ALDI
Chicken: Coles & ALDI
Lamb: Coles
Pork: Coles & Woolworths
Fish: Coles
Seafood: Coles
2021:
Beef: ALDI
Chicken: ALDI
Lamb: Coles & ALDI
Pork: ALDI
Fish: ALDI
Seafood: ALDI & Coles
2020:
Beef: ALDI
Chicken: Coles
Lamb: ALDI & Woolworths
Pork: ALDI
Fish: ALDI
Seafood: ALDI
2019:
Beef: ALDI
Chicken: ALDI
Lamb: ALDI
Pork: ALDI
2018:
Beef: ALDI
Chicken: ALDI
Lamb: ALDI
Pork: ALDI
Source: Canstar Blue