Qld Govt commits $1m to Beef Australia 2021 event

Beef Central, 06/03/2020

The Queensland Government has announced a $1 million funding package  backing one of the world’s great beef cattle events, Beef Australia 2021, to be held in Australia’s beef capital Rockhampton in May next year.

The triennial event being held from 2-8 May 2021 is the largest event of its kind in the Southern Hemisphere and set to attract more than 1000 international visitors.

Premier and trade minister Annastacia Palaszczuk said her government was proud to once again throw its support behind the event which helps create new trade and supply opportunities for Queensland’s beef industry.

“Queensland’s beef industry has faced challenging times with drought, floods and bushfires, but the fortitude of our farmers and their families has been nothing short of extraordinary,” the premier said.

“This event is not only a wonderful celebration of them and the entire industry but plays a pivotal role in supporting the regional Queensland economy. Beef processing directly employs about 10,000 workers and Queensland processed beef exports are worth $5.37 billion to the economy last year, which was up 18pc from the previous year.”

Member for Rockhampton Barry O’Rourke said the event had attracted record numbers when last held in 2018, with more than 100,000 visitors through the gates, 1200 registered international delegates from 43 countries, 5000 head of cattle and 3740 school children in attendance.

Mr O’Rourke said Beef Australia was an important event for agriculture and the people of Rockhampton and Central Queensland.

“Beef Australia is such a great way to showcase what’s great about regional Queensland and once again highlight Rockhampton’s international reputation as Australia’s leader in the Beef industry,” he said.

“It’s also where international trade and investment deals are done and we can learn more about innovations in the industry like genetics, breeding programs and best practices to face local and global challenges.”

Beef Australia chairman Bryce Camm said his committee welcomed the significant contribution by the state government, a recognition and endorsement of the beef sector’s significance to the Queensland economy, particularly in job creation. The funding would drive confidence in the industry and ensure that Beef Australia 2021 delivers an economic windfall to the Rockhampton and Capricorn region.

Beef 2021 CEO Ian Mill

Ian Mill, who joined Beef Australia last years as chief executive, said he was thrilled to join the event during this time of growth and development. “There are innovative plans on the table to showcase the cattle, technology, people and of course our great Australian beef to the nation and indeed the world, which this funding will help us achieve,” he said.

Beef Australia 2021 is delivered by Beef Australia Limited and will feature:

  • More than 5000 cattle from over 30 breeds
  • A trade fair promoting more than 500 businesses
  • A symposium, seminars and property tours to deliver new research information to producers
  • Restaurants, celebrity chefs and cooking demonstrations for visitors to appreciate the quality and flavour of Australian beef.

The Queensland Government has supported the event in Rockhampton since its inception in 1988.


Source: Qld Govt


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  1. Kenrick Riley, 06/03/2020

    Awww. I would love to get back to that show one day. I went to the first one in ’88 and handed the big trophy to Alastair Bassingthwaighte. Hope it goes well. Give my regards to Russ Boadle.

    Fond memories of your days in rural journalism, and your contribution to our industry, Kenrick. You would not believe how much the Beef Australia Expos have changed, since the original bicentennial event you took part in all those years ago. Editor

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