URUS Group, a global leader in bovine genetics, reproductive technologies, and data driven herd management solutions, has announced it has entered into a definitive agreement to acquire AgriWebb Pty Ltd, an Australian-developed global livestock management and supply chain data platform for beef producers.

The deal was announced in the following media releaseissued by URUS and AgriWebb group overnight:

Guided by its vision of Better Cows for a Better World, URUS Brands deliver an integrated portfolio of genetics, reproduction technologies, animal health solutions, and precision management data platforms to its farmers.

By further connecting these capabilities through digital tools and insights, URUS simplifies decision making and serves as a trusted, resourceful advisor to producers, helping them optimize performance, advance sustainability, and support animal health and welfare across dairy and beef operations worldwide. This integrated approach drives smarter decisions, better outcomes, and long term value for producers and the industry.

This model is already well established on the dairy side through URUS’ VAS platform, DairyComp, where on-farm data, genetics, and management tools are tightly connected to drive measurable on-farm outcomes. The acquisition of AgriWebb will extend this approach to the beef sector.

Following completion of the acquisition, URUS and AgriWebb will together support 25 million animals on the VAS and AgriWebb data platforms, serving dairy farmers, beef producers, and ranchers globally.

This growing scale of connected animals and producers creates stronger feedback loops between genetics, management, and real-world performance, and increasing opportunities to optimize breeding decisions, productivity, and sustainability – while creating stronger value and solutions for clients across the leading URUS portfolio.

“We have followed AgriWebb as they emerged to be the global leader in beef cattle management and are impressed with the quality and growth of the platform built by AgriWebb’s highly capable team,” said Paul Hunt, CEO of URUS.

“By bringing AgriWebb into the URUS family, we further strengthen our data and genetics flywheel, creating even better connectivity with producers and retailers and enabling more informed, outcome driven genetic and management decisions across the entire breadth of dairy and beef production.”

AgriWebb was co-founded in 2014 by Justin Webb, Kevin Baum, and John Fargher with a mission to empower livestock producers with the digital tools and data systems needed to improve productivity, profitability, and sustainability.

AgriWebb’s mobile-first platform helps beef and sheep producers manage livestock, grazing, land, teams, and compliance in one integrated system, while creating connected on-farm data infrastructure that powers supply chain transparency, sustainability programs, and better production decisions.

The acquisition strengthens URUS’ digital capabilities in beef cattle management and extends the integrated data strategy URUS has successfully deployed in dairy, creating greater alignment across dairy and beef and further advancing its strategy to connect genetics, on-farm performance, and data-driven decision making across the global cattle supply chain.

“AgriWebb was built on the conviction that data-driven decision making would be the future of livestock production,” said Justin Webb, Co-Founder and Executive Chairman of AgriWebb.

“Over the past decade, we evolved from the leading ranch management software into data infrastructure, helping producers make better decisions while connecting on-farm animal performance to the world’s most advanced sustainability and supply chain programs. As supply chain systems become increasingly interconnected, the quality and connectivity of data will enable companies to materialize their potential. URUS stood out as the right partner, combining world-leading genetics, producer scale, and long-term commitment to build valuable support of the bovine industry.”

Kevin Baum, Co-Founder and CEO of AgriWebb, added, “This partnership allows us to stay deeply focused on the success of the producers we serve today, while accelerating product innovation and delivering practical tools faster across global beef production.”

John Fargher, Co-Founder and Chief Strategy Officer of AgriWebb shared, “By combining URUS’ leadership in bovine genetics with AgriWebb’s digital solutions, we’re creating a new layer of insight across genetics, on-farm performance, and supply chain outcomes, driving greater profitability, resilience, and sustainability for producers.”

As a new member of the URUS family, AgriWebb will continue to be led by its current management team and operate under its existing brand. Going forward, AgriWebb and URUS will benefit from each other’s respective complementary strengths, combining digital pasture and livestock intelligence with world leading genetics, animal health, and reproductive capabilities to create shared value across the markets they serve through a unique set of technologies.

Transaction terms were not disclosed. Completion of the transaction remains subject to receipt of regulatory approvals and fulfillment of other conditions precedent and is expected in Q3 2026. URUS was supported on this transaction by Rabobank (M&A) and Freshfields LLP (Legal), while AgriWebb was supported by HSF Kramer (Legal).

About URUS

URUS is a family of globally recognized businesses at the heart of the dairy and beef industry — Alta Genetics, GENEX, Genetics Australia, Leachman Cattle, Jetstream, PEAK, SCCL, Trans Ova Genetics, and VAS. Each organization maintains its own unique identity, products, and services while working collectively and as an integrated organization across more than 80 countries to deliver cutting-edge dairy and beef genetics, customized reproductive services, advanced dairy management software and data insights, and a broad portfolio of products and technologies that help producers maximize the genetic potential of their herds.

URUS operates through 9 brands and employs approximately 2,800 people worldwide, all united by a shared vision to create “Better Cows for a Better World”.

Source: URUS and Agriwebb