Beef 2015 Report

$74m financial boost for CQ from Beef 2015 visitors, study shows

Beef Central, 19/11/2015

VISITORS and exhibitors to the Beef 2015 industry expo on Rockhampton in May spent $74 million during the event, an independent economic study has found.

Aerial shot Beef 2012Held from May 4-9 this year, Beef Australia 2015 provided a fantastic boost for not only the Central Queensland economy, but the Australian beef industry, with more than 90,000 patrons attending the expo event. Included were a record 1100 registered international delegates from more than 30 countries around the world.

The Queensland Department of State Development has undertaken an Economic Impact Assessment of the Beef Australia 2015 event, the tenth such expo held since the inaugural ‘one-off’ event in the 1988 bicentennial year.

The findings confirmed that the 2015 expo was the biggest, and best ever – providing the Central Queensland region with a much-needed financial boost following cyclone Marcia.

The Economic Impact Assessment’s findings included:

  • $74M spent by attendees and exhibitors
  • $63M spent by visitors from outside the immediate Central Qld area
  • $1615 average spend per visitor
  • $25M additional regional gross value or 0.4pc increase in the gross regional product
  • 38 – average number of nights visitors stayed
  • 8 – percentage of people who attended the expo from outside Queensland.

Queensland agriculture minister Bill Byrne, who is also the member for Rockhampton, said he was delighted that Beef Australia 2015 had given the opportunity to sell the benefits of Queensland’s world-class beef to international delegates.

“Agricultural exports create jobs in regional Queensland and deliver economic benefits to the whole state,” he said.

Blair Angus

Blair Angus

Trade & Investment Queensland again conducted a business matching program during the event called ‘Handshakes’, which cultivated a long list of export trade relationships. With a number of leads still being followed up, it has been estimated that trade opportunities to China alone have been worth $761 million.

In addition nine young next generation leaders are continuing to participate in the Graeme Acton Beef Connections Program, and nine internationally renowned chefs who attended the event have returned home singing the praises of Australian beef and the Beef Australia expo.

Beef Australia chairman Blair Angus congratulated the event’s four principal partners – the Australian Federal Government, Queensland State Government, Rockhampton Regional Council and  Meat & Livestock Australia – and the private sector sponsors for their outstanding support for this year’s event.

To add to the success story of the triennial event, Beef Australia 2015 took out the Bronze Award for Major Festivals & Events at the Queensland Tourism Awards held last Friday in Brisbane.

  • Click here to view a copy of the full economic impact study.
  • Planning has already commenced for Beef Australia 2018 which will be held May 6-12, 2018.


Source: Beef Australia 2015




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  1. damien jensen, 12/04/2016

    So each visitor stayed an average of 38 nights! Surely there is a decimal point
    missing, or have they moved to Rockhampton to live?
    More people would come if there was any possibility of getting accommodation
    closer than 100 km

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