Ag Tech

GPS-enabled livestock monitoring tags reach the commercial market

Beef Central, 17/03/2020

mOOvement solar-powered GPS tag in use in a trial on a North Queensland property

A GPS-enabled cattle ear tag providing accurate and timely information about livestock location and movement has been commercially released for the first time.

Agtech company mOOvement’s GPS solar-powered ear tags provide real-time tracking of individual animals’ location and promise to provide a wealth of insights for forward-thinking beef producers, and introduce another level of production efficiency across Australia, the company claims.

The tags are now commercially available, direct from the manufacturer, at a cost of $44 per unit, plus a $6 a year subscription fee.

Solar powered GPS ear tags would allow producers greater insights into the way their cattle move and interact with one another, the developers said.

mOOvement has been developing the tags and testing them with producers across broadacre operations and they are now the first commercially available monitoring ear tag in the market.

The system includes the GPS ear tags themselves, an antenna to receive the GPS locations, and the software that enables monitoring and analysis of the data that’s provided.

After a lengthy period researching, analysing, building and improving mOOvement’s tags and software, it was an exciting step to get the product into the market and to make it a part of cattle operations all over the world, one of the company’s founders, Pieter Vogels said.

Using a solar-powered ear tag, each animal’s location could be monitored in real time, he said.

“This means the computer in the office, or the user’s phone gets an alert if an animal is stationary for too long, or if they get through a fence into the neighbour’s property.”

The tags communicate using a local network that is set up on each property and doesn’t require phone or internet coverage. This technology, called LoRa, was ideal for regional and remote operations, Mr Vogels said.

One of the cattle producers involved in early pilot trials, Scott McClymont from Rosella Plains near Mt Surprise in North Queensland, said in his country, it was difficult to get a clean muster.

“We are also next to a national park and lose cattle through the fences. If we get an alert from the tags we can go straight to the animals,” he said.

Cattle stations across Australia to this point had not really been influenced by some of the digital innovations happening in other industries and other areas of farming, Mr Vogels said.

“Many properties still muster on horseback and management practices have hardly changed for decades. As technologies like water flow meters, image monitoring and drones come online, we think the GPS monitoring of cattle is the next logical step,” he said.

“It’s terrific to get mOOvement into the market and to make it a part of cattle operations over the world,” said Daniel Rieder, mOOvement’s sales director.

“mOOvement is the only GPS ear tag in the market that is compact and light, easy to apply and remove. It’s powered by integrated solar panels,  is reusable, and has an expected lifespan of at least five years.”

“In an era when bulls can cost tens of thousands of dollars, it’s reassuring to know whether they are doing their job. By using a mOOvement tag, the manager can see when a bull is interacting with cows, and can monitor how much work they are doing around the paddock.

“It also allows the user to see whether bulls are working in extreme conditions, or just sitting under a tree when the temperature soars. Producers will also be able to compare the work rate of bulls across their property, identifying the highest performing sires.”

Mr Vogels said he and his co-founders saw a gap in the marketplace for the product.

“Finding labour has also become a challenge with more and more people driven towards cities. This leaves cattle producers shorthanded,” he said.

“As production costs rise, there is a need for technical solutions to make production more efficient, and less time consuming.”

Having herds monitored enables managers to get alerts when cows don’t move for a set amount of time. On one of the pilot trial properties used during the development stage, this enabled the producer to save an injured cow and her calf, saving thousands of dollars, the company said.

Water monitoring

One of the other benefits of using a LoRa network is the ability to quickly and affordably integrate other devices such as the mOOvement water monitoring technology. This uses the same hardware and allows managers to see if their stock have access to water without doing the traditional ‘water run.’

Another benefit from the test phase has been the ability to map the grazing pressure of a paddock. “After a while we realised we could combine the data of individual animals to create grazing patterns. This was an easy feature for us to develop and it creates lots of value for producers,” Mr Vogels said.

“Some of our trial producers used the grazing patterns to redesign their paddocks for better yields.”

“Another producer noticed all the cattle hanging around the edge of a paddock, and realised it was time to move them to fresh grass. This happened before there was any visible deterioration in the condition of the cattle.”

Theft prevention

During the technology’s test phase, mOOvement’s tags attracted attention in other markets, where they have been used as a livestock anti-theft device. Producers in Sub-Saharan Africa and in South America were attracted to the prospect that they will be able to prevent losses by using the tags, Mr Vogels said.

“We have spoken to a number of producers around the world, and the prevention of stock loss is a major concern in developing cattle markets,” he said.

The software can also identify unusual behaviour during the night and provide an alert to the manager.

“In the future producers will benefit from software updates and more features that haven’t been released,” Mr Vogels said.

“Our tags are affordable and this enables producers to tag their whole herd instead of only a few animals. Alternative products are bulky and expensive, motivating producers to tag only a few animals in a mob,” he said.

Click here to access the mOOvement website.



Source: mOOvement


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  1. Arthur Tinashe, 27/05/2024

    how much does the tags cost to be used in zimbabwe

  2. sam, 16/04/2024

    may you share information of availability in South Africa. I am interested into the system

  3. Amber Watson, 06/03/2024

    Hello, I am interested in learning more about your system and pricing.

  4. Stephen Matomela, 14/02/2024

    I’m looking for cattle trackers that I can use with my smartphone, I wish to know if i will be alert if my livestock goes far in certain KM’s. I’m located in northwest Brits

  5. Shalay Srivastava, 08/10/2023

    Needed cattel ear tagging for location mapping and geo fencing including health issues alerts.

  6. khothatso Lekanyane, 02/10/2023

    I need to use this GPS for making a business in my country

  7. Talent, 29/09/2023

    Looking for a solution that works for cattle tracking

  8. Bheki Khoza, 21/09/2023

    Please send me a price for solar cattle ear tag

  9. Joshua Ntwa, 21/08/2023

    How does it work, does it need me to have many transmission tower all around. Cost for 100 cattle to be monitored?

  10. olebogeng Nkombedzegwa, 19/07/2023

    hello iam olebogeng Nkombedzegwa from botswana i want to know the price of gps trackers

  11. Katlego Chaane, 02/07/2023

    Hi. I’m looking for eartag Tracker locally in SA. any supplier?

    • Desiree, 17/10/2023

      Good day

      I’m from Namibia but we’re experiencing extreme drought and theft. I know the solar from fence will be effective but how can we control the dieet and grazing pattern of these cattle to ensure we are producing good quality beef for the commercial market please?

  12. Hosea mahlangu, 06/06/2023

    Iam interested am in Limpopo ineed those tags for my cattle tracking because we are facing loses for stock theft my your pleased send the tag qoutation for 70 cattle and goats whatsapp 0665464888

  13. Sandile, 01/06/2023

    I am looking for a tracking device for cattle ,please show devices that you have and prices.

  14. David Nkete, 29/05/2023

    I am interested in knowing more about your products

  15. HENDRIK Blom, 26/05/2023

    Is this product and support available in South Africa?

  16. Samson Chauke, 07/05/2023

    I am interested am in Zimbabwe I need these tags for my cattle tracking because we are facing loses from stock theft may you please send me the ear tag quotation for 10 cattle on whatsapp +263778764481

  17. Manoko, 07/05/2023

    Hello. I need a quote of your product, how it works and and all important details. I’m calling from South Africa.

  18. Jordan, 20/04/2023

    I wish to one of those tracks for my cattle

  19. Patience Matara, 05/04/2023

    My name is Patience and I am contacting you on behalf of Benau Zimbabwe P/L to enquire about the possibility of us becoming a dealer for Cattle tracking GPS devices.

    Demand for Cattle GPS device is constantly increasing and we think we can push large volumes since the competition is still low which makes it a perfect timing.

    If you are interested in working with us and expand business then we are more than willing to discuss the terms of such a cooperation.

    Hope to hear from you soon.



  20. Lazarus Kolanyane, 13/03/2023

    Where can I find in Botswana

  21. Randy, 04/03/2023

    Im interested in the animal tracking device, could it be delivered in Africa Gaborone Botswana and could it be compatible?

  22. Rorisang, 03/03/2023

    Can you please emergency for you to track my cows I have about 10 Cows and I really see that you can help me with this tracker

  23. Siphiwe, 01/03/2023

    Need to know more about livestock tracking and I need to get some units

  24. Tinashe Muringani, 20/02/2023

    I’m from Zimbabwean I like ur products may u kindly send a quote for GPS animal tracking device n Ear Tag tracking devices also…WhatsApp me or call +263783573674

  25. Kanabahita Emmanuel, 30/01/2023

    This is nice technology. If it’s doing what I have read here.
    Could you be having tags that has cameras and water proof or weather friendly.

  26. Alfonso Vizcaino G, 02/12/2022

    Meinteresa saber mas de ustedes, me podrian mandar mas informacion por favor.

  27. Puo, 05/11/2022

    Please assist regarding tracking animals


  28. Agilah, 25/10/2022

    Interested to buy this tag. Kindly provide more details
    Below is my contact num:

    • Aruna Samai, 14/12/2022

      I live in Sierra Leone, West Africa and am interested in buying the gps ear tags. Can you please get me a quote?

  29. Lachy Sutherland, 19/09/2022

    How would these tags work tracking feral water buffalo over a large area.

  30. langalakhe, 07/09/2022

    i want to make a quotation for cattles installation tracker of 15cattles

  31. MJ mqamelo, 06/09/2022

    I’m MJ mqamelo from Ugie in Eastern Cape

  32. Nick, 03/09/2022

    Good day please quote me on the gps and instructions of how it works for goats and cattles . Do you perhaps keep the invisible one


  33. William Mashegoane, 02/09/2022

    Hi I am in south africa got interest in purchasing this animal devic

  34. Edwin Kalunga, 01/09/2022

    Am in Zambia how can I access these tags?

  35. Johann du Preez, 17/08/2022

    Would like to purchase 10 of these, but we based in SA.
    Or can i try secure the the distribution for South Africa.

  36. Nelson Ncube, 15/08/2022

    I’m interested in getting these. How do I make the orders

  37. Boy mbongeni Mkhatshwa, 15/08/2022

    How much and where are you based

  38. Boy mbongeni Mkhatshwa, 15/08/2022

    Afternoon sir/madame am interested in buying your products so i can track livestock via my smart

  39. Marsha Alexanders, 12/08/2022

    Interested in the GPS ear tags. Also how much do they cost.

  40. ray nel, 27/07/2022

    Im for s.a looking for some of these tags for sheep

  41. Okanjesu farming, 22/07/2022

    We want to find out more and how to purchase these tags in Africa. Namibia

  42. Marcel, 04/07/2022

    I need a few delivered to Panama, Central America.
    How do i get hold of a few?

  43. kabelo sekokole, 29/06/2022

    please mail me more information about gps for cattle tracker,i wanna place more orders from your app number is 0026773374243

  44. moses mbongeni, 22/06/2022

    I will like to order those ear tags

  45. David Ramogari Malatsi, 20/06/2022

    I need the tag asap for my cattle livestock tracking

  46. Sheldon Teichroeb, 11/06/2022

    What’s the price for the gps ear tags ?

  47. Godfried katjimune, 07/06/2022

    I would like to enquire about the price per piece of the gps ear tag

  48. Sam Ramadivhane, 17/05/2022

    Good evening Sir / Madam
    Do we have this device in South Africa.

  49. Tirelo McPhillip, 29/04/2022

    Searching for a tracker that is implanted inside the livestock. I have 2190 herds and 500 goats. am Based in Botswana

  50. Lorrie Lynn, 29/04/2022

    Can you provide info regarding robustness of this product? Looking to use on American Bison herd. Would appreciate pricing for full system for 350 head.

  51. tshenolo raerama, 09/04/2022

    am interested!

  52. Masede MOSIMA, 07/04/2022

    I have a client base and want to resell. How much and how does it work?

  53. Shailendra mohan, 05/04/2022

    I want to purchase .

  54. Danish, 25/03/2022

    Please share details . Im Interested.

  55. Kobus Droskie, 22/03/2022

    I urgently need a quote on a complete unit rhat can track 30 cows. As well as how long the delivery time will be

  56. Samuel, 10/02/2022


    I am based in SA and wants to order the tracking devices, what are you costs including shipping

    • Bheki, 04/04/2022

      I m also want to buy the ear tag please send me more detsils

      Thank you

  57. Kgomotso Moate, 04/02/2022

    Searching for a tracker that is implamted inside the livestock.

  58. Dev, 22/01/2022

    I need a track implementation in cow and goat from getting stolen my animal

  59. Sive, 25/11/2021

    Wanna know how must does it cost and how can i get it

  60. Gustav Pruis, 15/11/2021

    I would like to please know the following.

    Is it a GPS Cattle Tracking Tag or a Base Station Tower Cattle Tracking Tag?

    If I looked right I saw a base station tower on one of the photos. If this system works with a base station tower I do not think it is a GPS system nor can it be used for livestock theft. In South Africa livestock thieves do not keep stolen livestock in a base station tower’s covered area. For theft, stolen livestock must be tracked with Globally Positioning System to wherever the livestock thieves take the stolen livestock either by chasing or transporting them. I would really appreciate it if you could give me more information in this regard.


    Gustav Pruis

  61. Livingston Willis, 26/10/2021

    Please provide me with prices of the tags for 10 cattle. I am in the United States. Thanks

  62. Jitender Verma, 25/10/2021


    I am looking for GPS tag to be attached with my fabric . backup need minimum 2 months

  63. Jabu Madonsela, 19/10/2021

    Please provide me with prices of the tags for 20 cattle. Thanks

  64. Katagwa, 10/10/2021

    How much are the chips for goats?

  65. Jeranimo Mwembe, 05/10/2021

    I need cattle ear tags GPS enabled
    And Applicator

  66. Lance Henderson, 15/09/2021

    I would like to know more about the system

  67. Thubalakhe Mhlakwaphalwa, 08/09/2021

    Looking for ear tags tracking devices for cows,sheep and goats

  68. Tawanda, 02/09/2021

    We are a vehicle tracking company based in Zimbabwe looking to distribute your products. Can kindly confirm if that is an option

  69. Charles, 27/08/2021

    I am seeking for self-powered livestock tracking solution(s) and which can monitor the feeding habits and sense the heat of the animal in real-time. Then of course, the price for such a solution.


  70. segong hendrik magoana, 20/08/2021

    Sheep and cattle tracking

  71. Tebogo, 15/08/2021

    Hi can you please send me the information regarding your tracker unit and pricing of them thanks in advance.

  72. Phumlani, 12/08/2021

    I want tp buy the ear tag for my sheep,how to get your product and pricing

  73. PITSI, 08/08/2021

    I’m in south Africa and I need the GPS ear tags

    • Jacob bame, 03/09/2021

      Hi my name is jacobBame,live in Rustenburg i’ve goats so i would like to know more about an animals track device and each pricing of each .thank u

  74. Tebogo, 02/08/2021

    Hi where can i buy the trecking devices around Pretoria. Interested in buy sum

  75. Mojaboswa E. Seipone, 22/07/2021

    I want to start livestock tracking business how can u assist?

    • Petros Dyantyi, 01/09/2021

      Hello I need large and small livestock tracking devices and how much, I am in Eastern cape, South Africa.

  76. Gerrit Wium, 22/07/2021

    I live in the Eastern Freestate in South Africa. Is there a dealer in RSA that I can contact to become an agent.

  77. Johan Swart, 20/07/2021

    Interested in solar ear tags.


  78. Maetoli David Sebea, 15/07/2021

    Stock theft is my biggest problem. Please send a quotation. I want ear tags for my cattle and goats.

  79. Connie, 13/07/2021

    Please send quote and brochures

  80. Nhlapo Simon, 02/07/2021

    I need tracking system in South Africa.
    How much is it? Please contact me

  81. Thabang, 30/06/2021

    I would like to market and distribute these devices in Botswana.

    With whom can I discuss this?

    Are there any tracking devices for small stock?

  82. Tony Sawyer, 27/06/2021

    I am looking for a system to locate cattle that wander off or are stolen.

  83. Aubrey, 24/06/2021

    I want to install tracking device on my livestock

  84. Otsholeng Vivid Seleka, 23/06/2021

    I need 20 GPS-enabled livestock monitoring tags, how much are they. and where can i find them in South Africa

  85. Lesley otukile, 22/06/2021

    I want devices where can
    I get them

  86. Digomo Emmanuel, 04/06/2021

    How much is your tracking system?

  87. Dennis Immelman, 03/06/2021

    Hi there, Do you have agents in South Africa?

  88. Dani, 31/05/2021

    I would love some more info and where to purchase. Does it run on satellite? Or mobile phone network?

    It’s satellite linked, Dani – here are some contact details Editor

  89. Ishmael Siziba, 27/05/2021

    Kindly send me a quotation for cattle tracking, zimbabwe

    • Mbali, 17/06/2021

      Im interested for please farward more information with price

  90. Joseph Machusi, 21/05/2021

    Please send me all the QUOTATION for cattle tracker and pricing.

  91. Sisa Gqola, 13/05/2021

    I need this tracking device for my cattle. I’m based in the Eastern Cape province in S.A. I would humbly love to know as to where are you based.

  92. Sisa Gqola, 13/05/2021

    I need this livestock tracking device for my cattle only. Please let me know where you’re based..

  93. Meshack Tjirongo, 08/05/2021

    I want these tags. Where can I get them in Namibia.

  94. Jabu Madonsela, 03/05/2021

    Jabu Madonsela
    I want to order this tracking devices for my livestock and for distribution in South Africa. What are the prices and how do i go about putting an order?

    We’ll put you in touch with the manufacturers. Jabu. Editor

  95. Stephen Makhooane, 03/05/2021

    Im looking for this product to curb stock theft in Lesotho…

  96. William Kau, 01/05/2021

    I want to order this tracking devices for my livestock and for distribution in South Africa. How much and how do i go about putting an order?

  97. WD McKeon, 26/04/2021

    Interested in your tags for my customers. Do you have experience with “Virtual Fences “?
    How far will coverage work.

  98. Oscar Kenny, 17/04/2021

    Price of device.
    Agent in KZN
    How can I be your agent

  99. Sbu SIBANYONI, 13/04/2021

    Hi, can you please send me information about your livestock(cattle) tracking System, options, costs and quotes.

    Sbu Sibanyoni

  100. Sam Seokame, 09/04/2021

    Advise me of your agents in South Africa-North West Province as i’m interested in using your ear tags. Alternative advise me on how to get access to them please.

  101. Tapiwa Zhungu, 01/04/2021

    I want to be your agent for selling animal GPS trackers. I am from Zimbabwe.

  102. Alfredo, 30/03/2021

    I am interested in tracking system information

  103. Jabu, 28/03/2021

    Please provide the prices for the ear tracker

  104. Boingotlo, 14/03/2021

    I want the price for ear tracker

  105. Eliud Ndyanabo, 23/02/2021

    Hi There,
    I am interested in this tracking system,what do I need for cattle ranch with approx 10,000 Cattle.

  106. Goemeone K Kgosiyame, 18/02/2021

    Im interested in these tags

  107. Chipfakacha Joselyne, 12/02/2021

    Im interested in these tags

  108. MItchel Liddell, 07/02/2021


    Can you please send me some more information about these tags and where I can buy some for a trial.

  109. Harma Motsi, 04/02/2021

    Hi I’m very interested in these tags

  110. Danny Diaz, 01/02/2021

    Hi, We are a gps tracking firm based in Uganda East Africa.. we are interested in cattle and livestock monitoring systems. please help take us through and a quote too. thanks, will be happy to hear from you.

  111. Harshith, 26/01/2021

    How much is the cost of one gps . I’m based in India
    Will it be able to deduct the cattle over 7-8 km radius

  112. Hussein Lilah, 16/01/2021

    Where can i buy your product?

  113. Peter Cockman, 21/11/2020

    Where can I purchase in Darwin Northern Territory

  114. Damaine Robinson, 17/11/2020

    Am in Jamaica how can I get these tag and how much it cost

    • Phiri, 14/12/2020

      I am interested in your product I am based In Africa Botswana.
      I am rearing cattle in a communal area were our cattle graze & roam over 10km radius.
      Can your product be practical to serve in such a location?

  115. Zama Kunene, 16/11/2020

    I am interested in the monitoring tags for cattle

  116. Eric Leteane, 13/11/2020

    Eric Leteane here in South Africa i am looking your the GPS Ear Tag

    Eric Leteane
    BB4 Booyskraal
    North West
    South Africa

    • Mandlenkosi Dlamini, 26/01/2021

      Im interested on the product , where can i buy in South Africa?

  117. Violet Magebede, 30/10/2020

    Where can I get these tags in South Africa and how much are they.

  118. Patmanathan Subramaniam, 24/10/2020

    How much this item price

  119. Silas, 09/10/2020

    I want those tracking devices

  120. Francois du Plessis, 29/09/2020

    Do you have a Agent in South Africa?

  121. B.S. Bagwasi, 20/09/2020

    Hello. May In get the quotation for 1 eartag as and sample for use in our country.

  122. Santosh Nair, 04/09/2020

    Hlo i have read about your gps ear tags for cattle and i would like to know about your service in India.I am a farm owner and have 320 cows.Hope you will help me with your reply about your product.

  123. Malusi Ndonga, 12/08/2020

    Hi im interested on your tags. I got 30 sheep and 20 cows. How do i get a qoute?

  124. Felix E Gonzalez, 30/07/2020

    Hi where I can buy the GPS ear tag?

  125. Teboho, 30/07/2020

    Please send me information on what is needed to get the system working and setup. How to get it in South Africa.

  126. George, 23/07/2020

    I need monitoring tags pls

  127. RAVISHANKAR, 22/07/2020

    This is Ravishankar from chennai, India. We request quote for 500 No.s of Cattle ear tag ( Vibrator Reminder or GPS Enabled).

    If it is possible when cattle crossing the limited area when it will get vibrate alert with the ear tag.

    If there is available please share the product profile and monitoring software and price quotation send my mail as soon as possible.

  128. RAVISHANKAR, 21/07/2020

    This is RAVISHANKAR from chennai, India. We request quote for 500 No.s of Cattle ear tag ( Vibrator Reminder or GPS Enabled).

    If it is possible when cattle crossing the limited area when it will get vibrate alert with the ear tag.

    If there is available please share the product profile and monitoring software and price quotation send my mail as soon as possible.

  129. Happy, 16/07/2020

    How can I get this product i am in south Africa and I know that it will help grow my farming business

  130. Dirk Mans, 12/07/2020

    Hallo Pieter. Sounds like you came up with a solution a lot of farmers in South Africa are hoping for. Stock theft is soaring, and we can’t keep up. Do you have distributers or partners in South Africa?
    Dirk Mans

    • Ernest, 06/11/2020

      Where can I get the tags in South Africa. Can I place the order from you?


  131. Dr Nambinga, 02/06/2020

    Hello , i am Veterinarian in Namibia and am very excited and fascinated by this innovation.
    I need more information and costs, and suppliers of this product in Namibia.
    I really need it Please help.

  132. Paul Harris, 17/03/2020

    Please send me all details of cost to set up to use these tags.

    • Gary, 27/03/2020

      Hello Paul, I think my colleague Dan has been in contact with you already. More information can also be found on

      • Langa Lubabalo, 16/11/2021

        i would like to get this EAR GPS how does it function and how much does it cost? .i need it for sheep not cattle.

        • Nic, 27/07/2022

          Hi can you please give me quote for cattle tracker thanks nic

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