Ag Tech

GPS-enabled livestock monitoring tags reach the commercial market

Beef Central, March 17, 2020

mOOvement solar-powered GPS tag in use in a trial on a North Queensland property

A GPS-enabled cattle ear tag providing accurate and timely information about livestock location and movement has been commercially released for the first time.

Agtech company mOOvement’s GPS solar-powered ear tags provide real-time tracking of individual animals’ location and promise to provide a wealth of insights for forward-thinking beef producers, and introduce another level of production efficiency across Australia, the company claims.

The tags are now commercially available, direct from the manufacturer, at a cost of $44 per unit, plus a $6 a year subscription fee.

Solar powered GPS ear tags would allow producers greater insights into the way their cattle move and interact with one another, the developers said.

mOOvement has been developing the tags and testing them with producers across broadacre operations and they are now the first commercially available monitoring ear tag in the market.

The system includes the GPS ear tags themselves, an antenna to receive the GPS locations, and the software that enables monitoring and analysis of the data that’s provided.

After a lengthy period researching, analysing, building and improving mOOvement’s tags and software, it was an exciting step to get the product into the market and to make it a part of cattle operations all over the world, one of the company’s founders, Pieter Vogels said.

Using a solar-powered ear tag, each animal’s location could be monitored in real time, he said.

“This means the computer in the office, or the user’s phone gets an alert if an animal is stationary for too long, or if they get through a fence into the neighbour’s property.”

The tags communicate using a local network that is set up on each property and doesn’t require phone or internet coverage. This technology, called LoRa, was ideal for regional and remote operations, Mr Vogels said.

One of the cattle producers involved in early pilot trials, Scott McClymont from Rosella Plains near Mt Surprise in North Queensland, said in his country, it was difficult to get a clean muster.

“We are also next to a national park and lose cattle through the fences. If we get an alert from the tags we can go straight to the animals,” he said.

Cattle stations across Australia to this point had not really been influenced by some of the digital innovations happening in other industries and other areas of farming, Mr Vogels said.

“Many properties still muster on horseback and management practices have hardly changed for decades. As technologies like water flow meters, image monitoring and drones come online, we think the GPS monitoring of cattle is the next logical step,” he said.

“It’s terrific to get mOOvement into the market and to make it a part of cattle operations over the world,” said Daniel Rieder, mOOvement’s sales director.

“mOOvement is the only GPS ear tag in the market that is compact and light, easy to apply and remove. It’s powered by integrated solar panels,  is reusable, and has an expected lifespan of at least five years.”

“In an era when bulls can cost tens of thousands of dollars, it’s reassuring to know whether they are doing their job. By using a mOOvement tag, the manager can see when a bull is interacting with cows, and can monitor how much work they are doing around the paddock.

“It also allows the user to see whether bulls are working in extreme conditions, or just sitting under a tree when the temperature soars. Producers will also be able to compare the work rate of bulls across their property, identifying the highest performing sires.”

Mr Vogels said he and his co-founders saw a gap in the marketplace for the product.

“Finding labour has also become a challenge with more and more people driven towards cities. This leaves cattle producers shorthanded,” he said.

“As production costs rise, there is a need for technical solutions to make production more efficient, and less time consuming.”

Having herds monitored enables managers to get alerts when cows don’t move for a set amount of time. On one of the pilot trial properties used during the development stage, this enabled the producer to save an injured cow and her calf, saving thousands of dollars, the company said.

Water monitoring

One of the other benefits of using a LoRa network is the ability to quickly and affordably integrate other devices such as the mOOvement water monitoring technology. This uses the same hardware and allows managers to see if their stock have access to water without doing the traditional ‘water run.’

Another benefit from the test phase has been the ability to map the grazing pressure of a paddock. “After a while we realised we could combine the data of individual animals to create grazing patterns. This was an easy feature for us to develop and it creates lots of value for producers,” Mr Vogels said.

“Some of our trial producers used the grazing patterns to redesign their paddocks for better yields.”

“Another producer noticed all the cattle hanging around the edge of a paddock, and realised it was time to move them to fresh grass. This happened before there was any visible deterioration in the condition of the cattle.”

Theft prevention

During the technology’s test phase, mOOvement’s tags attracted attention in other markets, where they have been used as a livestock anti-theft device. Producers in Sub-Saharan Africa and in South America were attracted to the prospect that they will be able to prevent losses by using the tags, Mr Vogels said.

“We have spoken to a number of producers around the world, and the prevention of stock loss is a major concern in developing cattle markets,” he said.

The software can also identify unusual behaviour during the night and provide an alert to the manager.

“In the future producers will benefit from software updates and more features that haven’t been released,” Mr Vogels said.

“Our tags are affordable and this enables producers to tag their whole herd instead of only a few animals. Alternative products are bulky and expensive, motivating producers to tag only a few animals in a mob,” he said.

Click here to access the mOOvement website.



Source: mOOvement


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  1. Francois du Plessis, September 29, 2020

    Do you have a Agent in South Africa?

  2. B.S. Bagwasi, September 20, 2020

    Hello. May In get the quotation for 1 eartag as and sample for use in our country.

  3. Santosh Nair, September 4, 2020

    Hlo i have read about your gps ear tags for cattle and i would like to know about your service in India.I am a farm owner and have 320 cows.Hope you will help me with your reply about your product.

  4. Malusi Ndonga, August 12, 2020

    Hi im interested on your tags. I got 30 sheep and 20 cows. How do i get a qoute?

  5. Felix E Gonzalez, July 30, 2020

    Hi where I can buy the GPS ear tag?

  6. Teboho, July 30, 2020

    Please send me information on what is needed to get the system working and setup. How to get it in South Africa.

  7. George, July 23, 2020

    I need monitoring tags pls

  8. RAVISHANKAR, July 22, 2020

    This is Ravishankar from chennai, India. We request quote for 500 No.s of Cattle ear tag ( Vibrator Reminder or GPS Enabled).

    If it is possible when cattle crossing the limited area when it will get vibrate alert with the ear tag.

    If there is available please share the product profile and monitoring software and price quotation send my mail as soon as possible.

  9. RAVISHANKAR, July 21, 2020

    This is RAVISHANKAR from chennai, India. We request quote for 500 No.s of Cattle ear tag ( Vibrator Reminder or GPS Enabled).

    If it is possible when cattle crossing the limited area when it will get vibrate alert with the ear tag.

    If there is available please share the product profile and monitoring software and price quotation send my mail as soon as possible.

  10. Happy, July 16, 2020

    How can I get this product i am in south Africa and I know that it will help grow my farming business

  11. Dirk Mans, July 12, 2020

    Hallo Pieter. Sounds like you came up with a solution a lot of farmers in South Africa are hoping for. Stock theft is soaring, and we can’t keep up. Do you have distributers or partners in South Africa?
    Dirk Mans

  12. Dr Nambinga, June 2, 2020

    Hello , i am Veterinarian in Namibia and am very excited and fascinated by this innovation.
    I need more information and costs, and suppliers of this product in Namibia.
    I really need it Please help.

  13. Paul Harris, March 17, 2020

    Please send me all details of cost to set up to use these tags.

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