Red Meat 2030 workshops underway

Beef Central, 15/05/2019

Work to develop the next strategic plan for Australia’s $18 billion red meat and livestock industry is continuing through a series of industry engagement workshops beginning this month.

The Meat Industry Strategic Plan 2030 (MISP 2030) will be a customer-focused plan to identify whole of-industry priorities, guide investment, and help the 400,000 plus people employed from farming to manufacturing and live export adapt to a changing future.

Workshops to explore the desired 2030 future for red meat industry people, animal welfare and environment sustainability are being held in Canberra this month.

In coming months additional workshops will be held right around Australia, including in regional towns, to bring a diversity of people together to co-design solutions to challenges and opportunities.

In addition to providing the basis for industry coordination that previous MISPs have had, Red Meat Advisory Council Chair Don Mackay said MISP 2030 will have a much stronger focus on building the capacity and capability needed to adapt to a rapidly changing world.

Don Mackay, RMAC.

“With new consumer choices and a changing operating environment, we’re facing a future that is constantly changing and increasingly challenging,” Mr Mackay said.

“That means our industry, individually and collectively, needs to embrace change if we are to own the future we want.

“MISP 2030 is being designed right from the start to be a plan that builds capacity and capability right across the industry so every one of the people in our industry will have the help they need to adapt to a changing world.”

The initial phase of developing MISP 2030 has involved extensive review of existing research and engaging with industry bodies.

This month marks a shift to broader engagement with people right along the supply chain and new perspectives from outside the industry, as the plan is constantly iterated and refined. In addition to these events, RMAC member organisations will be consulting directly with their members to help build MISP 2030.

MISP 2030 is scheduled to be released by October 2019 and will replace MISP 2020, which has been successful in driving a growing culture of collaboration and support for a whole-of-value-chain approach.

Source: RMAC. More information and regular updates on the progress of MISP 2030 development is at www.rmac.com.au/misp2030


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  1. Val Dyer, 15/05/2019

    Once upon a time Australia’s economy was dominated by the PRIMARY industry sector (producers), then the SECONDARY (manufacturing) industry became dominant after WWII (cars, textiles, footwear, clothing, white goods etc, ), now the TERTIARY industry has become dominant.

    The manufacturing industry has been priced out of the market.
    The tertiary industry is now a significant and dominant cost to the country. Will it price itself out of the market?
    Will IT become the next dominant market?

    Or will there be a 360 turn around to the Primary Industry sector responding to consumer demand for all things natural?

    Are strategic plans ever delivered or are they demonstrating that the Tertiary industry is trying to hold its current dominance in the economy? Or will it price itself out of the market?

    As David Coombs once said ‘WHO PAYS’?

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