IN this month’s international marketing video update, Meat & Livestock Australia’s North Asia manager Michael Finucan describes how an innovative and cost-effective campaign across a number of channels maximised consumer interest in the Korean market, worth $944 million a year to Australian levy payers.

Celebrity chefs, in-store demonstrations, and the power of social media have combined to put Australian beef on the menu during South Korea’s recent annual Chuseok festival celebrations.

Click the link below to view a short video.