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Aussie beef signs Olympic marketing deal as Richard Norton signs off

James Nason, 22 November 2018

The news of a major new promotional deal for Australian beef was a big ticket item in Richard Norton’s final speech as MLA managing director today, which recapped many of MLA’s achievements over the past four years, but also offered some final frank parting words for the industry on the importance of not allowing poor performers to undermine the great story Australian red meat has to tell. 

Rural reality: Littleproud tours farm in Victoria from Canberra

James Nason, 21 November 2018

We may not be able to take metropolitan Australia to the bush to improve urban understanding of how Australian agriculture operates, but thanks to virtual reality and 3D camera technology, we can take the country to the city.

MLA pre-AGM voting closing soon

Beef Central, 12 November 2018

Meat & Livestock Australia (MLA) members have less than a week to complete and submit their voting entitlement and proxy forms ahead of the upcoming Annual General Meeting (AGM) in Canberra on 21 November 2018.

How beef R&D dollars punch above their weight

James Nason, 13 September 2018

Marketing or research – which should get the biggest share of grower levy funds?

MLA’s Paddock to Plate Story heads on tour

Beef Central, 03 September 2018

Meat & Livestock Australia’s (MLA) virtual reality Paddock to Plate Story will hit the road to showcase Australia’s red meat production systems to schools and local communities across Australia.

Calf Alert accuracy improves

Beef Central, 29 June 2018

The development of a device that provides the date and location of calving within 24 hours to help researchers address the problem of calf loss in extensive beef production systems, has taken a significant step forward.

Experience with Pasture dieback? Let MLA know

James Nason, 28 June 2018

Scientists searching for the cause of the pasture dieback phenomenon spreading in Queensland are asking producers with experience in managing the problem to share their knowledge. 

Ireland’s simple message on beef genetics: “a common data platform makes complete sense”

James Nason, 22 May 2018

15 years ago Ireland’s beef cattle industry came together and made a decision that is now credited with having improved Irish cattle farmer profitability by $100 per head. Australia has the same opportunity if the industry is prepared to share genetic data, an Irish leader told producers at Beef 2018.

Why genomics is a powerful science for our cattle (and how crush-side genotyping could be here soon)

Beef Central, 22 May 2018

Unsure what genomics could mean for Australian cattle in future? At a Meat & Livestock Australia-hosted genetics forum at Beef 2018 in Rockhampton, leading geneticist Dr Ben Hayes from the University of Queensland gave producers a brief history of how genetic science has been applied to livestock production and why genomics is seen as a major game changer that can help to accelerate genetic gain in future.

Applications for MLA sponsorship of producer events close Friday 20 April 2018

Beef Central, 11 April 2018

Organisers of events aimed at helping commercial red meat producers to increase the productivity, sustainability and profitability of their enterprises have until next Friday, April 20, to apply for event sponsorship from Meat & Livestock Australia of up to $10,000.