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Lab analysis finds plant-based and real meat are not nutritionally equivalent

Meat-substitute manufacturers have gone to great lengths to make the plant-based product as ‘meaty’ as possible, including adding an iron-carrying molecule from soy, and red beet, berries and carrot extracts to simulate bloodiness. But a US research team’s deeper examination of the nutritional content of plant-based meat alternatives shows they’re as different as plants and animals.  ..Read More


Meat and alternative protein groups respond to senate inquiry into definitions of meat

Councils representing the Australian meat industry and manufacturers of alternative protein products say they are looking forward to the launch on the Senate Inquiry into Definitions of Meat and Other Animal Products announced this week…Read More


Senate inquiry launched into food labelling laws

In response to complaints from the Australian red meat industry, Queensland Senator Susan McDonald has launched a Senate Inquiry into food labelling laws that will investigate if terms such as “meat-free mince”, “sausage made with plants” and “vegan bacon” pass muster…Read More


Vegan study an opportunity for Australia’s meat industry: Katter

Bob Katter says a new study by the University College of London that found vegan diets are leading to children growing up shorter and with less bone minerals, should be utilised by Australia’s meat industries to aggressively market its top-quality products around the world…Read More


JBS begins reopening meat plants impacted by weekend cyber attack

Australian beef and lamb processing plants controlled by JBS are likely to resume normal operations either Friday or early next week, Beef Central has been told…Read More


Meat consumption down, but debate over what’s driving it

Data contained in ABARES’ most recent agricultural commodities report suggests that overall meat consumption in Australia – that is all chicken, pork and red meat – is back to where it was in the mid-1990s. A normal cycle or a signal of a deeper long-term trend?..Read More


Chicken and red meat align over plant-based protein labelling

Chicken and red meat groups have sided in a show of unity between the two large competing animal protein sectors to call for Australian Governments to regulate to protect against terms such as meat, chicken and beef from being hi-jacked by plant-based alternatives…Read More


Beef 2021: Farm Babe fires hope for proactive communication

An Iowa farmer who took Burger King to task over its portrayal of beef has urged the Australian industry to amplify its own voice in a proactive way to counter public misconceptions about red meat…Read More


Beef 2021: ‘The most powerful thing I can do is offer full transparency’ 

Adam and Jacynta Coffey are young cattle producers who are building their own cattle business from the ground up, using management principles that prioritise pasture diversity, long periods of pasture rest and grass budgeting to guide restocking and destocking decisions…Read More


Beef 2021: Beef industry must align against powerful attacks

The sense that red meat industry is under attack from powerful and aligned forces, and urgently needs to better align its own resources and “get off the back foot”, has been a central and recurring theme at seminars at Beef 2021…Read More


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