The leather industry says a decision by Swedish car manufacturer Volvo to stop using leather in its vehicles will not have its desired impact on the number of cattle being slaughtered each year…Read More
Burger giant Hungry Jack’s has cited the soaring cost of beef as one of the factors behind a shift into a new range of fried chicken burgers, launched nationally today…Read More
Vegan groups have told a senate committee its inquiry into the labelling of plant-based meat alternatives is a “protectionist and anti-competitive” move against the growing industry…Read More
Multiple examples of consumers being confused by non-meat products labelled with meat descriptors and imagery have been shared with senators conducting an inquiry into labelling this morning…Read More
Alternative meat products seeking to leverage off the strong customer reputation of meat while deriding livestock production as unsustainable and unhealthy were central to concerns expressed by northern cattle industry representatives at the first public hearing of the senate inquiry into meat category branding, which kicked off this afternoon…Read More
A CSIRO initiative launched today which encourages children to substitute meat products for vegan alternatives has sparked claims the tax-payer funded agency is pushing an anti-meat agenda…Read More
Vegan and animal rights groups have failed in a bid to ban an advertising campaign promoting meat and dairy consumption as part of a balanced diet in Britain…Read More
In a quirk of regulation in Australia, local food standards allow a plant-based protein product containing no meat to be sold with a label that uses a meat descriptor, while export rules define meat as being a product which must contain actual meat from an animal…Read More
For those without the time or inclination to read through the 125 submissions now published, we have distilled down some of the key arguments commonly appearing in submissions on either side of the debate. ..Read More
The deadline for the Senate Enquiry into Definitions of Meat and other Animal products has been extended to the 13th of August providing a great opportunity for all cattle producers to make a statement on the issue. ..Read More