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Southern Queensland grazing land market may be levelling-off

The southern Queensland property market was still showing strong competition and firming values at the end of the financial year, although there are some signals indicating it is levelling off after the significant growth that occurred over a relatively short period, according to Herron Todd White’s July rural property report…Read More


Plant-based burgers could take a big bite from beef, expert warns

Plant-based beef burgers could be about to have a much bigger impact on global beef consumption than many may realise, the 400M Ag Tech Investment conference in Toowoomba was told yesterday…Read More


Do vegetarians live longer? Probably, but not because they’re vegetarian

University of Sydney researchers set out to test research suggesting that being a vegetarian would translate into lower risk of early death in the Australian population…Read More


MLA’s new lamb ad embraces generations of boat people, and vegans too

Meat & Livestock Australia (MLA) has today launched its latest lamb marketing campaign which puts lamb at the forefront of celebrating modern Australia and who we are as a nation…Read More


Beef Central briefs 14 July 2016

Aust-China beef report launch at Twmba lunch, Meet SwagBot, the robotic cowboy, Baby kept on vegan diet removed from parents, Rise in vegan-branded food and beverage, ABARES annual broadacre farm survey underway..Read More


MLA drops ad agency after director turns vegan: Report

On the same day Meat & Livestock launched its new domestic beef marketing campaign, advertising news agency Ad News has carried a scoop revealing the company has sacked an ad agency because its boss had turned vegan…Read More


Beef Central news briefs: 29 March 2016

BBC TV looks at the importance of meat processing to rural Australia | Tamworth field day for JBS’s new Shorthorn brand | Southland farmer wins 2016 Zanda McDonald Award | World Halal Conference 2016 | Suspected case of BSE in France would be first since 2004 | Forums to address cattle crate safety | Tasmanian Govt support for service kill meat processing | US feedlot losses should decline | China moves on grey channel trade | Trade deal with Indonesia looking closer | Weaker Vegan Minds
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Vegan/red meat advertising friction rolls on around the world

Friction between red meat advocates and the vegan community sparked by advertising campaigns continues to reverberate around the world…Read More


Burger brand apologises for mocking vegetarians

A burger chain has apologised after its advertising campaign which mocked vegetarians sparked consumer complaints…Read More


Complaints fly as MLA lamb ad attracts record 1.2 million online views in two days + VIDEO

This year’s MLA Australia Day lamb advertisement has had a record response, with more than 1.2 million views in the two days since it was launched…Read More


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