Fake meat alternatives may be promoted as more “wholesome” than conventionally grown meat, but in a recent tweet a US scientist has drawn attention to the highly processed nature of two leading plant-based burger products by comparing their ingredients to those of pet food…Read More
A focus on and commitment to defined breeding objectives underpins the ongoing success of the Rangeland Bulls ‘breeding collective’ in western Queensland…Read More
MLA managing director Jason Strong told yesterday’s Herefords Australia forum that the red meat sector should not over-react to animal activism or veganism or the advent of alternative proteins, but the bigger changes in consumer preferences were in the amount of information about food that is available and wanted, and the expectations on how it was produced…Read More
With anti-meat extremism attracting more attention in the media recently, the Australian red meat and livestock industry has been working to inform consumers about the health, welfare and environmental credentials of red meat and share the story of its production – however producers want industry leaders to do more in this space and give them the information and resources to be better advocates…Read More
Two months after taking over as MLA managing director, Jason Strong was asked during a panel session at the Angus Australia conference in Albury what the producer levy-funded service company was doing to defend the red meat industry against escalating campaigns against meat production by vegans…Read More
JBS, the world’s largest meat processor, is launching a plant-based burger in Brazil, joining other major animal protein competitors Cargill and Tyson in the emerging meat substitute space…Read More
“Anti‑meat extremism” may have recently spiked in news headlines, but there’s no tidal wave of consumers turning to veganism, according to MLA’s consumer insights…Read More
It may come as a surprise given the amount of media attention given to the vegan movement in recent times, but global beef demand, rather than being in decline, is not only growing, but growing rapidly…Read More
The legal system had not delivered a fair and just punishment to vegan extremists, the Green Shirts Movement said today, after two activists who led an illegal invasion of a Darling Downs feedlot in March received $1000 and $1300 fines but no convictions, in the Toowoomba Magistrates Court…Read More
One topic that inevitably arises whenever cattle producers gather in Australia at present is the subject of vegan activism, and how the industry should respond to increasingly militant campaigns against meat production by protestors…Read More
