Winton stock agent crowned AuctionsPlus’s ‘top gun’ for 2016

Beef Central, 28/11/2016
AuctionsPlus marketing officer, Alexa Hearn presents Tom Brodie with his 2015-16 Top Cattle Assessor award last week.

AuctionsPlus marketing officer, Alexa Hearn presents Tom Brodie with his 2015-16 Top Cattle Assessor award last week.


CENTRAL western Queensland stock and station agent Tom Brodie is AuctionsPlus’s top cattle assessor across Australia for the 2015-16 trading year.

Over the 12-month cycle, he assessed and offered 6800 cattle and 13,000 sheep on behalf of clients to registered bidders on the online livestock marketing platform.

While other staff working at his Winton-based business, Brodie Agencies, also ran listings on AuctionsPlus, the figures above are for livestock assessed and listed personally by Mr Brodie.

In a demonstration of the extended buyer competition ‘footprint’ provided through AuctionsPlus,  72 percent of his cattle sales during the year went to Queensland buyers, 25pc to NSW buyers, and the remaining 3pc to the Northern Territory. Only 27pc of Mr Brodie’s sheep listings remained in Queensland, while 73pc were trucked to NSW buyers.

Mr Brodie’s cattle listing lots averaged just over 100 head in size, ranging up to the largest at 600 head. There were a total of 27 Brodie Agencies clients involved in the transactions as vendors, and 42 buyers across three states and territories.

AuctionsPlus’s annual award is based on stock turnover, but also factors-in assessment performance. While drought undoubtedly played a role in the result, Brodie Agencies has consistently figured among high-volume users of AuctionsPlus over the years.

As well as his personal award, Brodie Agencies was announced as the second highest agency branch in Australia for the volume of livestock sold via AuctionsPlus. This award was a combined effort of livestock processed by staff Jack Brodie, Bill Schaefer, Josh Phelps and Tom Brodie.

Single largest turnover for an agency branch in Australia went to Landmark Walcha in northern NSW, which tallied up 7300 head for the year. While lot sizes in the region tend to be smaller, consistency was the key, with sale listings appearing from Landmark’s Walcha branch most weeks of the year. Strong local vendor client support for the online marketing platform was another factor.

The Brodie Agencies business has had a long association with AuctionsPlus, formerly known as Computer Aided Livestock Marketing, dating back to 1992, when Mr Brodie first became an accredited assessor.

“I believe AuctionsPlus is only going to continue to grow and play a bigger part of marketing livestock into the future,” he said after the presentation last week.

“The online forum maximises the returns for our producers by giving them far greater exposure to potential buyers Australia wide.”

Local clients who had sold livestock through Brodie Agencies for AuctionsPlus were invited to have a drink and celebrate the milestone.





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  1. Roger mcFarlane, 28/11/2016

    Congratulations Tom , lotsa miles and work well done , you have earned the award , helping to obtain the best prices for the farmers

  2. Lee Mc Nicholl, 28/11/2016

    Congratulations Tom, nice to remember you were ” a true believer” way back in 1992.

    I can recall fighting against some of the industry dinosaurs of the day who railed in those days against CALM and moved motions to have MLA R&D funding for it canned. Similar voices tried to torpedo MSA. Fortunately progress usually prevails over the road blocks constructed by the dinosaurs who fortunately eventually die out

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