Last chance to join today’s webinar revealing the financial health of family beef businesses across Australia

Jon Condon, 06/12/2017

THE most comprehensive report ever compiled on the financial health of the Australian beef production sector reveals that virtually all of the industry profit at family enterprise level is produced by the top 25 percent of producers.

Phil Holmes addresses the 2017 NTCA conference earlier this year

Two of Australia’s most respected agribusiness consultants, Phil Holmes (Holmes & Associates) and Ian Mclean (Bush Agribusiness), will launch a major analysis of the financial performance of the industry via a webinar on Beef Central at lunchtime today.

Both are well known across the Australian beef industry landscape through their delivery of financial management programs such as Business Edge. The pair co-authored MLA’s widely acknowledged and frequently quoted 2013 Northern Beef Report.

Their new self-published report, titled “The Australian Beef Report,” takes the analysis of the financial health of the production sector to a whole new level.

Ian McLean, Bush Agribusiness

Based on 12 years of data, the project provides the most comprehensive analysis of the financial and production performance of family-owned beef businesses ever attempted in Australia.

“Phil and I are both concurrently proud and daunted by the outcomes it contains,” co-author Ian McLean said. “While some of the findings are going to upset some readers, that is not our intention. Our intention is to identify what the performance of the industry is, and what can be done to improve it.”

The tagline the authors have developed for the report is ‘Identifying the barriers to profitable beef production’.

Join Ian McLean and Phil Holmes for Today’s webinar, hosted by Beef Central, discussing the outcomes and opportunities contained in the Australian Beef Report.

Webinar details:

The webinar will be held for about 45 minutes at lunchtime today Thursday, December 7 (12.30pm Queensland time; 1.30pm NSW & VIC time; 12 Noon NT time).

To register your interest to join the webinar, click here, and log-in details and reminders will be forwarded to you. Registrants will also receive a link to a recorded version of the webinar, for later viewing.







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  1. JIM GUNN, 07/12/2017

    Like Alex, I am unable to take part due to unchangeable prior engagements. So do I register or do I do as you Have instructed Alex?
    Thanks, Jim

    Cheers Jim – nice to hear from you. Best to register, even if you cannot tune-in at lunchtime, as you will automatically receive an email after the event containing a weblink allowing you to watch the webinar at your leisure. The downside, of course, is that you will not be able to ask questions. Editor

  2. Paul Betts, 06/12/2017

    Hi would like to view but unavailable at the time. Like to watch later.

    No problem, Paul – If you register as a participant, you will automatically be sent a link to access a recorded version afterwards, by email. Editor

  3. Alex, 04/12/2017

    Hi will this webinar be available to watch at a later date at all as I will not be available at that time.

    Regards Alex

    Thanks for your comment Alex – We’ll be publishing an article on Ian and Phil’s presentation, and will include a link so readers can view the webinar later. Of course there is no opportunity for questions in the recorded version. Also, all people registered for the webinar will be sent a link to view the recorded version later. Editor

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