Red meat industry gathers to forge Meat Industry Strategic Plan 2030

Beef Central, 24/06/2019

MORE than 50 people from across Australia’s red meat supply chain are gathering in Toowoomba over three days this week to contribute to high level programs of work for the next Meat Industry Strategic Plan, MISP 2030.

MISP 2030 will be a consumer-focused plan to guide the investment of every dollar of industry levies to help Australia’s 82,500 red meat businesses covering farmers, lotfeeders, livestock exporters, manufacturers and retailers adapt to a decade of radical change.

The Toowoomba workshops build on previous MISP 2030 research and meetings that have created a picture of where the industry is now and identified future goalposts to aim for as an industry.

RMAC chair Don Mackay

RMAC chair Don Mackay said stakeholders were coming to Toowoomba to start to design high level projects to take the industry to that future.

“We all know our industry is going through major change driven by new consumer choices and a changing operating environment that will make our 2030 future will look very different from today,” Mr Mackay said.

“MISP 2030 needs to provide truly bold and truly visionary solutions to meet these challenges and opportunities, and there is a diversity of passionate stakeholders from across the supply chain and from around Australia coming together to create solutions.

“The process to develop a document as critical as MISP 2030 began late last year and is a bit like making a cake – a lot of ingredients go into it and it looks messy at times while it’s being made, as we work to bring in as many ideas as we can. But I’m confident the end product will be very good.”

Each of the three days in Toowoomba will have a different focus area, with participants working to build transformative solutions to meet the needs of consumers and markets on 25 June, our animals and environment on 26 June, and our people on 27 June.

These programs will be reviewed after the workshop by the CEOs of the red meat industry service providers and peak councils.

In the second half of July the emerging ideas and thinking will be road-tested on grassroots red meat businesses from across the supply chain in Albury-Wodonga, Murray Bridge, Albany, Townsville, Dubbo and Longford, and also via webinars.

Further refining of MISP 2030 and consolidation of its programs will see MISP 2030 released in October 2019 to replace the current Strategic Plan, MISP 2020.

More information and regular updates on the progress of MISP 2030 development is at


Source: RMAC


















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  1. Alan Lauder, 25/06/2019

    It will be interesting to see if they discuss the reality that stable ongoing methane emissions from ruminants do not change the net balance of greenhouse gases, the basis of climate change. Leading IPCC scientists around the world are now discussing this issue and suggesting the need for better accounting with methane, but for some reason industry bodies like MLA don’t want to enter the debate. Until MLA chooses to enter the debate and make consumers aware of what these IPCC scientists are saying, producers will remain at the mercy of radical groups demanding the closure of the red meat industry.

  2. Val Dyer, 24/06/2019

    RMAC a closed shop to promote itself and justify its existence?
    Who pays?

  3. Paul Franks, 24/06/2019

    I hope the end result will not be more pointless paperwork to be forced upon the grass root producer. I believe some of our leaders who create the rules are jumping at shadows and are listening to a noisy minority on what consumers want and how many of them have to do the paperwork AND do the outside work.

    Before we add more it is about time a review based on producer sentiment on current requirements is done and get rid of the unnecessary stuff. I can think of a few things straight away.

  4. Jock Douglas, 24/06/2019

    It would be interesting to know who these 50 people are and how they were selected.
    And it will be interesting for cattle people to know what they come up with.

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