News

Nine regional finalists in running for Beef Brigade’s help

Beef Central, 05/09/2015

4-Better-on-BeefNine towns and organisations from across regional Australia are now in the running to have a community project completed by the “Beef Brigade”, which is part of Meat & Livestock Australia’s “You’re Better on Beef” promotion.

Launched in March, the initiative aims to give consumers ‘permission to eat’ beef more often. The campaign highlights beef’s nutritional value and its role in helping people to get most out of their day.

To extend the campaign to regional Australia, MLA also developed ‘The Beef Brigade’ – a community engagement program that shows the benefits of beef to the health and wellbeing of communities.

The Beef Brigade, headed up by former Wallaby Test rugby player Nathan Sharpe, encouraged regions to tell MLA why their community is Better on Beef and what local project they need completed to make their community the best it can be.

A judging panel selected nine towns from the entries to go into the running to have their project completed by the Beef Brigade.

Targeted digital media will encourage people to vote for the project they think should win.

The nine finalists are:

  • Woolbrook Local Community Hall & Park
  • Cumnock Progress Association
  • Coolah Central School Cattle Facility
  • Windorah Post Office
  • East Creek Community Centre
  • Laidley Skate Park
  • Chermside Bowls Club
  • Boolba Tennis Club
  • Ipswich Grammar School

You can watch the nine finalist entries and cast your vote here www.beefbrigade.com.au/gallery/

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