VICTORIAN and Tasmanian beef processor HW Greenham has donated $250,000 and launched a separate fundraising drive to support short and long-term projects in assisting Victorian beef and dairy producers with the post-fire season rebuilding process.

Greenhams joins a long list of red meat industry stakeholders who have made considerable donations to the bushfire cause over the past two weeks.

Peter Greenham

Managing director Peter Greenham Jr said his company had observed the incredible response from both Australian and international donors in the last few weeks, and identified some key areas for livestock producers that needed addressing.

The Greenham donation will go directly to The Victoria Farmers Federation Disaster Relief Fund to be dispersed to organisations like Blaze Aid for their work in rebuilding fences and other structures that have been damaged or destroyed by fire.

“The fire season isn’t over yet and producers will need our support over the coming weeks, months and years as they rebuild their farms and communities,” Mr Greenham said.

The company’s additional fundraising initiative was led by both producers and customers keen to help out.

“From suppliers in other parts of Australia to beef customers from the United States and Korea, we have been inundated with inquiries as to how people can assist affected farmers. It has been incredible to know they care about this disaster,” Mr Greenham said.

HW Greenham is a sixth generation, Australian owned processing business selling beef to domestic and international markets.

The recovery campaign has a target of $500,000, with Greenham itself donating $50,000 to the fundraising effort and a further $200,000 direct to The Victoria Farmers Federation Disaster Relief Fund.

People wishing to contribute to the fundraising effort can click here.