DESIGN and construction engineering group Wiley released this short video clip, Cows Might Fly, at the Food and Grocery Australia 2018 conference hosted by the Australian Food and Grocery Council in Melbourne today.

A surprising take on the future of the food industry, the clip is designed to provoke meaningful conversation and salute unconventional thinking.

The video takes a jarring peek into a not-so-likely future. It seeks to remind that the way industries work is bound for change and thinking, too, must change with it. It paints a quirky picture of vertical integration and disruption of one of Australia’s major industries, beef, and aims to inspire everyone who watches it to make a difference.

Wiley managing director, Tom Wiley said his company was proud to share the video with the industry and encourage the conversation around what the future might look like.

“At Wiley we love to make a difference and find a better way,” he said.

Wiley invites the industry and anyone interested in where the future of food is headed to watch the clip and join the conversation about how, together we can change the world.