Country-based agribusiness pips big city counterparts at the post

Beef Central, 20/11/2013


Sefton & Associates' Robbie Sefton accepts the award for Government Relations Consultancy of the Year from WA Senator-elect, Linda Reynolds. Tamworth-based communication and public relations agency Sefton & Associates has pipped its big city counterparts at the post to take out the top national award for government relations.

Sefton & Associates was awarded the inaugural Government Relations Consultancy of the Year award for a large consultancy at the Government Relations Awards in Canberra last Thursday.

The judges praised the company for its achievements, noting that in the past 12 months it has achieved significant growth and influence, with the addition of two large new federal government accounts involving campaigns about climate change and agriculture.

The company is led by founder Robbie Sefton, a former NSW Rural Woman of the Year. Robbie said she was thrilled that the company’s work with government clients over the past two decades had been recognised, indicating the importance of rural, regional and remote Australia in government relations.

“While we’ve been advocating for rural Australia for 20 years, in the past two years we have taken a quantum leap in our ability to directly work with and influence governments, and we are influencing policy and improving the lot of rural Australians,” she said.

One of Sefton & Associates projects involved working at a high level on creating the National Farmers’ Federation’s Blueprint for Australian Agriculture, the first industry-wide national strategic plan for agriculture looking forward to the next 20 years. It is now being examined by the new Minister for Agriculture, Barnaby Joyce, and will form a foundation for future government policy on agricultural competitiveness.

The company also recently devised its own project, Future Farmers, for which it has been awarded substantial funding to help Australia’s primary industries transition to a low carbon economy, while remaining productive, competitive and sustainable.

Sefton & Associates employs a dozen full and part-time staff and contractors, based in both its Tamworth head office and around Australia.




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