CCA deserves credit for unity gesture: Hunt

James Nason, 04/11/2014
Norman Hunt

Norman Hunt

A prominent long-running critic of grassfed cattle industry structures says the Cattle Council of Australia deserves “great credit” for its decision to move towards a unity position with other groups.

Sydney-based lawyer Norman Hunt from Hunt Partners Solicitors represents two groups of cattle industry stakeholders, the Australian Meat Producers Group and the Concerned Cattle Producers.

At the recent Senate Inquiry both groups advocated for grassfed levies to be controlled and dispersed by a single directly-elected producer body representing all grassfed levy payers.

A similar position was supported by other groups including the Australian Beef Association, and ultimately formed the basis of the model recommended by Senators after their four month inquiry.

In comments to Beef Central yesterday Mr Hunt said he felt the new position taken by CCA last week to come into line with the reform proposals put forward by the ABA and AMPG/CCP did the council “great credit”.

“I feel that the CCA announcement of its new position on restructure for grass fed cattle levy structures was very encouraging for the beef producers of Australia,” Mr Hunt said.

“The CCA gesture and the consequent likely unified agreement on reform is a feather in the cap for Barnaby  Joyce  who  recognised  the need to reform  the cattle industry organisational structures  and called for the Senate inquiry into grass-fed cattle levy structures and systems.

“The CCA response also represents  a feather in the cap for the Senators that sat on the inquiry committee with their exhaustive examination of the flaws in the current structures  and their seven insightful major reform recommendations that  laid the groundwork for the possibility of a unified way forward for grass fed cattle producers for the first time in16 years.

“I am confident that if the Senate Committee recommendations are fully implemented ,we will see the  Australian cattle industry  return to profitable  viability in the not too distant future.”

Mr Hunt said the Senate committee’s recommendation   for a total audit of MLA expenditure needs to be carried out so that the new Australian cattle corporation and other industry bodies can establish the levy income that will be required to support cattle producer R&D plus other revenue raising services for the producer industry.

“Needless to say in the past 16 years the cattle producers of Australia have been badly served by their organisational structures  through no fault of their own or the people  who have served  in those organisational structures,” Mr Hunt said.

“Mistakes were made in the implementation of the 1996 red meat industry restructure that resulted in a flawed and  somewhat dysfunctional producer organisational structure.

“These flaws  were compounded by the very significant  economic and structural changes to the makeup of  almost all sectors the  Australian beef and sheep industry since that time.

“It is important that all parties to, and factions in, the cattle industry now work together  for the common good of the future of the  cattle industry.”

Mr Hunt said it will now be crucial that the industry works together over the next few months in the interests of the industry as a whole to ensure that the proposed reforms are implemented in a constructive way for the benefit of all.

“I am much heartened from my initial discussions with the various sectors of the red meat industry which have  filled me with optimism that this can be achieved.”





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  1. David Sherriff, 05/11/2014

    The trouble is, Norman and his cohorts keep banging-on about how much less beef Australians eat today, compared with the 1970s, as if it is some indictor of poor marketing performance by MLA. My diet, like millions of other Australians, has changed dramatically over the past 40 years, not because I like beef any less, but simply because of choice and food tastes. We’ve discovered things like stir-fry or calamari, once used mostly as bait, that has made it impossible for most Australians to maintain a stoic ‘meat and two veg’ diet like we did in 1970s. That’s no poor reflection on marketing performance for red meat, just a sign of the times. I still enjoy a steak as much as I ever did, but my stir-fry might be luck to have 50 or 100 grams of meat in it.

  2. john carpenter, 04/11/2014

    Norman has done a really good job commenting over the years on the idiocy of the “beef industry structure” but he is being far too generous with the CCA’s eleventh hour conversion to reality.

  3. Grant Piper, 04/11/2014

    Sounds like a closing of the ranks to ensure the established CCA and associated hangers-on maintain control. ‘through no fault of…the people who have served in these organisational structures’. Someone once told me there were no bad organisations, just bad people within them.

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