ONCE-a-year, steak lovers from around Queensland and northern New South Wales get the chance to experience the “best of the best” beef from one of the Ekka’s premier cattle competitions in a country pub close to home.

With the Ekka now in full swing for 2022, that time is on again now.

In what must just about be Australia’s most exclusive brand, beef from the cattle entered into the 100 day class of the RNA paddock to palate competition is distributed by JBS under the “Royal 100” label to regional pubs around the State, from Weipa to Tenterfield (see full list below this article).

It is only available for a limited time for the few weeks of the Royal Queensland Show until supplies run out.

The Royal 100 brand was developed by JBS’ business development manager Denis Conroy as a way to enable people who live in the regions where the best beef is produced, but who can’t make it to Brisbane for the Ekka, to still get to experience the premier beef from the show.

Brisbane beef afficionados don’t miss out either, with the Royal 100 brand available for the next few weeks at a range of Brisbane venues, including the Royal Queensland Steakhouse at the Ekka.

For a full list of places where Royal 100 can be purchased see below, or view the locations and brand specifications on the JBS website.

As crowds return to the Ekka this year for the first time in three years, beef cooking demonstrations are proving popular.

Pictured is JBS executive chef Dan Johnston and chef Dominique Rizzo earlier today where they used Royal 100 sirloin in a cooking demonstration on the RNA stage to produce lemon myrtle and ginger beef rice noodles.

Mr Conroy said Royal 100 cube and sirloin has been in high demand at the Royal Queensland restaurant since the show got underway last week.

Feedback from regional hotels was also proving very successful as the brand becomes available for a limited time, he said.

Central Qld

Barcaldine Meat Barn

Barcoo Hotel Blackall

Blacks Beach tavern

Blackwater Hotel/Motel

Coal N Cattle Moura

Fair Dinkum meats Emerald

Hotel Mackay

Hotel Metropol Proserpine

Jolly Collier Hotel

Maraboon Hotel Emerald

Park Avenue  Rocky

Railway Yeppoon

Reef Gladstone

Aj’s Meats Taroom

Tieri Hotel/Motel

Wellshot Hotel Ilfracombe

Winton Hotel Winton

Darling Downs

Chaplin Butchery Miles

Club Hotel Roma

Condamine Hotel

Dunnes meats Charleville

Fibbers Toowoomba

Glesssons Quality Meats Chinchilla

O’Sheas Hotel Goondiwindi

Qld Country Meats Roma

The Bun Hotel  Kaimkillenbun

T & J meats  Miles

Windsor Hotel Miles

Far North Qld

Albatross Resort Weipa

North Qld

Grandview Hotel Bowen

Kalamia  Ayr

Red Earth Hotel Mt Isa

Watermark Hotel Townsville

West End Townsville

Northern NSW

Premier Meats Tenterfield

South Burnett

Bargara Bundaberg

Meat at Westside Marybrough

Brisbane and South East Qld

Beaudesert Hotel

Brightwater Hotel Sunshine Coast

Parklands Hotel Sunshine Coast

Raceview Hotel Ipswich

Railway Hotel Beaudesert

Regatta Hotel Brisbane

Straddie Island Hotel

Zone Fresh Windsor