Beef 2018 Report

Consortium aims to put evidence behind cattle welfare claims

James Nason, 11/05/2018

Tail-hair tests could soon be used on Australian cattle properties to objectively measure and assess the welfare of cattle, under a new national research consortium launched at Beef 2018 on Thursday.

Dr Allan Tilbrook

The tests are one of a suite of biomarkers the new national research centre will explore to provide objective assessments of animal welfare to support the Australian beef industry’s sustainability claims.

The National Animal Welfare Biomarker Consortium (a working title that may change) has been funded by the University of Queensland and Queensland Government. It is a collaboration between the Brisbane-based university and the University of Newcastle and aims to work with other research providers like the CSIRO and other universities in future.

The national consortium’s objective is to bring together researchers, governments and industry to conduct research to develop practical assessments of animal welfare to demonstrate the state of animal welfare of animals at herd and industry level, Queensland Alliance for Agriculture & Food Innovation animal welfare professor Dr Allan Tilbrook told a Beef 2018 forum on Thursday.

Dr Tilbrook said the Australian Framework for Sustainable Beef recognised the importance of industry being able to provide honest feedback on its progress toward sustainability, and to do that it needed objective measures.

“What we’re about is providing objective measures of animal welfare so we can use those measures to address issues if there are any, and to actually provide honest feedback about the state of animal welfare within the industry,” he said.

Research from a 2015 study commissioned by MLA identified a potential $3.9 billion downside risk for Australia’s beef industry if it was not able to show and demonstrate a commitment to improving animal welfare.

“There is a quite often a perception in the community that things aren’t right or there is just complete ignorance in the community about what really is happening,” Dr Tilbrook said.

“The bottom line is we have to have the evidence to know what is happening, and fix it up if it’s a problem, and communicate that.

“We need to get some science to underpin animal welfare, because at the moment we don’t have a good way of doing it.”

Dr Tilbrook said the consortium’s objective is to provide a suite of biomarker measures that can be practically taken from animals in the field at low cost in both real time and over time to provide an objective assessment of the welfare of cattle.

“We can take a tail hair of cattle and measure various things in the tail hair that tell us about whether or not the animal has been stressed, for example,” he said.

“We can measure at the moment little patches on the animal and measure heart rate variability and we can measure a whole range of different physiological variables.

“At the moment we are taking blood samples and can measure particular things that can tell us how the brain is working.

“And ultimately we want to get to the point where we can use very sophisticated lasers to do that, because you can’t take blood samples out in the field.”

An analogy was a farmer sending a soil sample off and then using the results to determine what his soil needs.

“So you will be able to send your tail hair off and this might need a bit of a twist here or a bit of a twist there.

“We also think we can have it so we have various things hooked up, GPS with the satellites, and then beam information back to some central location.

“If there is an issue we can contact the farmer or station, that is the idea.”

Dr Tilbrook said Meat & Livestock Australia was providing support in principle to the consortium and was providing research for some specific animal welfare projects. Discussions were also underway with MLA for funding to expand and accelerate the consortium’s work.

Super Butcher managing director and Australian Beef Sustainability Steering Group member Susan McDonald told the forum the consortium was the perfect marriage of the “incredible science is Australia well known for” and the practical outcomes needed to deliver sustainable beef production.

She said the first element of sustainability had to be profitability: “If this does not equate into people making more money then it is very difficult to see the benefits and for people to adopt the science.”

Being able to demonstrate animal welfare was also crucial for maintaining market access in future.

“Primarily we are an exporting country but it is Australians who give us access to that market,” she said.

“It is Australian voters and Australian politicians who determine what we get to do on farm.”

She said the Australian Beef Sustainability Framework took decision-making and measurements out of the hands of those “who would really love to see us not producing beef at all”, and put it back in the hands of industry.

“This gets us in a leadership position, we determine the KPIs (Key Performance Indicators) or measurements and we get out in front of this.”


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  1. Bronwyn Venus, 15/05/2018

    The single greatest risk currently facing the livestock industries is the loss of social licence to sell and consume animal products and in particular meat because of concerns over animal welfare. This concern has already been quantified for the red meat industries and is now estimated to be associated with over $400 million dollars in lost revenue; this figure is expected to grow. In response, major groups within the industry have begun making significant efforts to redress public concerns about welfare through a variety of strategies, including most notably the Animal Welfare Strategic Partnership, organised and run by MLA. Problematically, however, many of the initiated efforts are not directed at building a compelling pro-welfare narrative that is accessible and meaningful to the general public.

  2. Sue Grant, 14/05/2018

    Paul,brilliant post.No one has put it better than you.

  3. George Willows, 13/05/2018

    This looks to me as another job creation scheme, with absolutely no benefits for the producer, although no doubt later down the track the producer will be paying for it.

  4. Paul Fanks, 11/05/2018

    It is an interesting concept, but I think it is a solution looking for a problem.

    I am yet to read or see anything about Australian people outside the lets just say more enthusiastic anti animal farming types have any issue with animal welfare in the beef industry in Australia. I can see possible issues with intensive farming practices like feedlots, but extensive practices there is nothing.

    Of course the other thing is when push comes to shove many people are emotionally based, lets say something happens somewhere and is shown everywhere and painted to be norm. You are not going to be able to counter that emotional argument with science. Remember you will be arguing with people who know nothing other then what some deliberately emotional creating media piece has told them. They have no time for science or rational discussion, otherwise they would question the media piece to begin with.

    Look at Apple inc, apparently the wealthiest company in the world, and the myriad of ongoing articles on how workers making Apple products are treated, year after year it is the same sort of articles, yet year after year Apple make more and more money, despite the negative press. How do they do it? In Australia there is nothing on the horizon about animal welfare issues and we have all this stuff to head off something that does not seem to exist in the first place or may exist in rare cases but is already covered by state laws.

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