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New beef campaign focuses on healthy 15-minute meals – and a plea from Dame Edna + VIDEO

Beef Central, 14 February 2017

MLA has launched its latest beef marketing campaign, demonstrating to Australian consumers how quick and easy beef is to prepare. A key element of the campaign is an impassioned address to the nation, featuring Australian icon Dame Edna.

Korean imported beef sales rise following new FMD outbreak

Beef Central, 13 February 2017

Sales of imported beef in South Korea are rising sharply in response to recent disease outbreaks in domestic livestock operations, South Korean media has reported.

Cattle projections 2017: Herd growth to exert price pressure towards year end + VIDEO

Beef Central, 23 January 2017

The Australian cattle herd is expected to increase in 2017 for the first time in three years, up three percent year-on-year to 26.9 million head, according to MLA’s 2017 Cattle Industry projections released today.

Live export volumes to ease 24pc in 2017

Beef Central, 23 January 2017

Australian live cattle exports are forecast to fall by 24 percent this year, due to constrained cattle supplies, historically high cattle prices and impacts on demand in key markets.

How are Australian beef producers performing globally?

Beef Central, 17 January 2017

Meat & Livestock Australia has released the latest results from the regular global beef agri benchmark network study for 2016.

MLA’s new lamb ad embraces generations of boat people, and vegans too

Beef Central, 12 January 2017

Meat & Livestock Australia (MLA) has today launched its latest lamb marketing campaign which puts lamb at the forefront of celebrating modern Australia and who we are as a nation.

India leading global beef exports

Beef Central, 07 December 2016

India has returned to become the global leader for bovine meat (beef and buffalo meat/carabeef) exports by volume in 2016, according to Meat & Livestock Australia.

Senate inquiry to probe if livestock genetics should be patented

Beef Central, 17 November 2016

A Senate Inquiry to be introduced to federal parliament next week will consider whether a national interest test should apply to applications to patent livestock genetics.

MLA launches Federal Court bovine genome patent fight

James Nason, 16 November 2016

A Federal Court challenge has been launched by Meat & Livestock Australia against a patent decision that it fears will seriously threaten the future of genetic research in the cattle industry.

Cattle Council welcomes MLA commitment to objective carcase measurement

Beef Central, 15 November 2016

Cattle Council of Australia has welcomed Meat and Livestock Australia’s commitment to objective carcase measurement technology, announced last week.